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E-commerce

Guides to building and running online stores

Short answers to one shop question each, with the date we last checked them. Start with whether the theme still fits.

Live Shopping Platform: Build Your Own or Sell on Whatnot?

Start hereE-commerceLive Shopping Platform: Build Your Own or Sell on Whatnot?Should your brand run its own live shop or sell on Whatnot and TikTok? An honest look at fees, audience, data and control, with a decision checklist.Usama · checked 2 Nov 2026 · 8 min readRead

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What these guides cover

01

Storefronts

When a theme is enough, when it is not, and how a move keeps the old URLs.

02

Live selling

Buying inside the stream, what a replay can still sell, and where the checkout stays.

03

Marketplaces

Keeping stock honest when a sale can happen in two places at once.

04

Operations

Orders, returns and holds, and the screen the team uses without replacing the ERP.

Which part of your store would you rebuild first?

You'll talk to Usama, who'd build it.

30 minutes · no slides · a written answer if it's not a fit

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