The relationship
Orders, email and the next offer stay in your tools. We are not an ad agency, and we do not run the store day to day.
D2C
D2C e-commerce for direct-to-consumer brands
You sell direct, and you want to keep the customer relationship.
Orders stay in your tools · Launches on your site · A marketplace listing is optional
The launch should not belong to a marketplace
Direct brands lose the relationship when the only way to launch is someone else's listing.
You already sell to your own customers. A new product still gets pushed through a marketplace because that is where the audience is assumed to be. The order, the email and the next offer then belong to that channel, not to you.
We build the shop and the launch so the relationship stays yours. A founder or a creator can go live on your site, pin the product and take the order there. Repeat buyers see products from your catalogue. If you also sell on marketplaces, that sync is a separate choice.
What weighs most
Owning the customer, a launch you host, and a shop that remembers repeat buyers.
Launches on your site
A founder-led or creator-led show, with checkout on your shop, so a launch does not require a marketplace listing.
Repeat buyers
Repeat buyers see products from your catalogue.
Your admin
Orders and returns in a back office shaped around how you fulfil, connected to the warehouse you use.
In use
The launch happens on your site, and the order is yours.
The founder goes live, pins the new product, and viewers check out without leaving the show. The order is in your admin that evening, not in a marketplace queue.
What you get, and what we need
You get a direct path from the launch to the order. We need to know who speaks for the brand.
What you get
- A shop that can take a launch without a marketplace.
- A live show with checkout on your site.
- Recommendations from your own catalogue.
- Orders in an admin you own.
What we need from you
- Who hosts a launch, founder or creator.
- Where customer email lives today.
- How you fulfil, and which warehouse.
- Whether marketplaces are in scope or out of it.
Projects we've worked on
Live shopping
Live shopping app
Viewers check out without leaving the stream.
Live video with real-time chat, a cart viewers build together, custom payments, invoices and the admin behind it.
Automotive · Hire
Luxury car hire site
The public site and the admin the team uses to run it.
Where to go next
Questions
Can we run launches without a marketplace?
Yes. A launch can be a founder-led or creator-led live show on your site, with the cart on your shop. A marketplace listing is optional. It is not required for the launch itself.
Where is your D2C store losing sales today?
You'll talk to Usama, who'd build it.
30 minutes · no slides · a written answer if it's not a fit