Live selling with chat
Sellers go live on video and show the products they picked for the stream. Buyers chat and buy without leaving the live.
A project we've worked on
Start On Live
A live shopping platform where sellers go live on video and buyers chat and buy without leaving the stream.
Start On Live on the App Store
The App Store listing is location-specific.
What it does
What it is
Start On Live is a live shopping platform. Sellers open a shop, go live on video and sell during the stream. Buyers watch, chat and buy without leaving the live. The apps, the website, the server and the admin run as one system.
Who it serves
Sellers who sell on live video, and buyers who watch, chat and buy during the stream.
Key takeaways
- Sellers sell on live video; buyers chat and buy without leaving the stream.
- A cart holds stock for a few minutes, so two buyers cannot take the last item.
- Payments run through a custom PayPlus integration, not a standard card flow.
- Invoices and monthly statements come out as PDFs for buyers and sellers.
Key features
Timed cart holds
The cart holds each item for a limited time with a countdown, and warns when the maximum stock is reached.
Checkout
Apple Pay, Google Pay or card entry, with an order summary, on a custom PayPlus integration.
Create or schedule a stream
Title, description, go live now or schedule it, and choose the products to show.
Messages and alerts
Private messages with sent, delivered and read status, a typing indicator and offline delivery, plus push alerts when a host goes live.
Seller shop tools
Products online or offline with stock, shipping rules, orders, invoices, earnings, withdrawals and support.
What the project covers
The parts of the product the project spans.
- iOS and Android apps. Buyer and seller journeys in one app.
- Website. Explore lives, browse shops and install the app.
- API and data. Orders, stock, users and invoices.
- Jobs and queues. Stock reservation, cart cleanup and monthly invoicing.
- Realtime and video. Chat, live updates and streaming.
- Payments and payouts. PayPlus integration, IBAN and tax-number checks for payouts.
- Documents. PDF invoices for buyers and sellers, and monthly statements.
- Admin and back office. Users, streamers, invoices, statistics and feedback, plus a small back-office CRM that plans delivery routes.
Tech used
- App
- React NativeExpoTypeScript
- API
- NodeExpress
- Data and jobs
- PostgreSQLRedis
- Realtime and video
- Socket.ioManaged video SDK
- Payments
- PayPlus
- Web and admin
- Next.js
- Notifications
- Firebase push
- Back office
- NodeExpressRoute-optimisation API
What it doesn't do
- It doesn't use a standard card checkout: payments run through a custom PayPlus integration.
- A cart doesn't keep stock forever: each item is held for a limited time, then released.
- The App Store listing isn't open in every country.
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